Dave
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Post by Dave on Aug 12, 2010 23:39:12 GMT
Quoted from the Hayley's 2010 Album thread Many of Camilla's fans are actually fans of Take That/Gary Barlow. I know of plenty of Camilla fans that have no idea about this type of music, but like her because of Gary. Which is fine by me, as it really does bring the pop audience to crossover. 
I have to admit that I don't understand your observation, Chantelle.  I don't know who Nick Jonas is.  appeared, the "blogosphere" (at least on the American side of things) went CRAZY with a bunch of teeny-bopper girls squealing, "OMG! Who is this girl and why is she kissing OUR Nick?!"
There was a lot of "Camilla hate" going down in Twitter-land for a while, so I'm suspecting a lot of those followers aren't true-blue fans!Hi Chantelle, Your explanation is very interesting as it reminds us that apparent popularity (such as the number of followers, and even record sales) may be at least as dependent on "exciting" and media-friendly events occurring as they are on musical talent and ability. The Camilla Kerslake example that you gave seems to be a good example of that - and it seems to be something that Camilla enthusiastically threw herself into (but correct me if I'm wrong). I can't really see Hayley doing that sort of thing - or a "Madonna/Lady Gaga", nor a Jordan type of exposé (not that anyone would want her to!) so her management and record company will have to find other ways to attract media, internet and retailer attention to help promote her new album. I wonder what these should be? Which neatly gives me a good excuse to open up the new sub-board for the new album, in order the start a thread entitled "Ideas for promoting Hayley's 2010 album" - so here it is!
All constructive ideas and suggestions are welcome in this thread - but let's keep it positive and practical please and not use it in any way as a vehicle for negative criticism of Hayley's management or record company for what may or may not have happened in the past - this is not the place for it. We want them to consider adopting our ideas, don't we? And so, we should remain constructive and positive throughout. Thanks, Dave |
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Post by Sandy Wilderness Girl on Aug 13, 2010 1:02:52 GMT
Ummm Dave.....wot about car stickers ...  Sandy xxx |
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Post by Ross on Aug 13, 2010 4:08:18 GMT
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Post by scoobedoo on Aug 13, 2010 11:07:40 GMT
Hi Ross & everyone,yep your right that is a must for sure,also plenty of radio advertising on all stations. Another way it could be promoted is on the back of bus advertising, this is a very cost effective way and also posters inside likewise. This method of advertising works very well,a lot of broadcasters (radio and TV use it) especially to promote a new program that is coming on air,also cinema's use it too. I think all mediums of promotion need to be explored to the best advantage if this album is going to be successful,so it goes like this:- Thats my suggestion any one else with any ideas, lets hear it, cheers, Rodders |
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Post by nicola on Aug 13, 2010 16:41:38 GMT
Hayley has kissed Rhydian on stage which got Rhydian fans in a knot, so it's not like Hayley hasn't done something like that. It's not even a publicity stunt, it's just doing what they do on stage like they are supposed to. No different to what Camilla is doing in that picture - the only difference is Jonas Brothers are in America which apparently have a big following.
We could sit here and say 'get Hayley on x TV show' but if they don't have the money to promote it, suggesting things like that aren't particularly worthwhile, and I trust Hayley's PR team to do their job - as that's what they are there for. We need to suggest promotion that is free.
The problem with Hayley, publicity wise, is that she's a private person. Katherine is all out and about because she comes forward with her news boyfriends, speaks to the press, wears dresses that gets her picture in the paper, does TV work and so on. If you really think about it, all the big artists in the UK, Katherine, Russell, Charlotte, Myleene ... they're all tabloid + TV. Quite frankly, that's what actually needs to be done to get the attention of people on a wider scale, and I'm quite happy for Hayley not to go down that route.
However, it would be nice to see Hayley on TV. She's a well spoken lady with great poise and she was interested in dancing and acting as well as singing growing up. To grab an audience, the audience want to see a person, a personality, not just the voice. That's a connection that is missing for Hayley in the UK. We, the fans, know her, but nobody else does. I'm trying to come up with something positive for Hayley on the wider scale, but it just doesn't suit Hayley, so I'm coming up short.
On a smaller scale I think things can be done by the fans. It includes us making use of social sites, knowing where Hayley's target audience are likely to be and aiming to have Hayley exposed there. Networking on sites like Facebook and Twitter are a powerful thing because you can make things viral. Even posting an old video of Hayley singing Pokarekare Ana with a eye catching headline saying 'Wow! Listen to this 15 year old girl!'. People like new and upcoming things, not artists that have been on the market for nearly a decade. They can find out for themselves that Hayley has grown since then, etc. It just has to be relateable and current.
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Post by dutchjoyce on Aug 13, 2010 17:32:11 GMT
Hi ,
Because Hayley is not very well known in the Netherlands,
i try to promote her by a dutch website.
Another way of promoting, is using local TV or radio stations......
When local events are broadcast, i'm able to send text messages, which appears during the tv show...
Most of the people are sending birthdaywishes to their grandparents,neighbours , or tell their boyfiends/girlfriends that they love them.....and more of that.
i'm sending a text message, that i'm listening to the new cd of Hayley Westenra....costs me 40 cent....and i'm sure that people are trying to find out who Hayley is.
For radio programs...ask if they want to play a Hayley song.
GreetZ Joyce
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Post by martindn on Aug 13, 2010 23:05:14 GMT
Well, I try to do my bit with my YouTube videos. I consistently get over 100 hits a day, so I'm sure it was worth doing. HWI gets even more I think. The other thing is that by far the majority of those hits come from searches on YouTube, not the links I put on the forums and Twitter.
All of this encourages me to do more of the same. As you say Nicola, Hayley is not an extravert. Personally I love her shyness and modesty, and understand that most artists are not like that. I get the impression that for her, the music is everything. She has a perhaps naive belief that her music alone should be enough to ensure her success. My own sense of justice agrees, she is a wonderful musician and in a fair world that alone would be enough.
But unfortunately other things muddy the water. Most successful artists are pushy (like Katherine and Camilla), Hayley is not. Many use things other than the music, especially sex, to sell themselves as celebrities, Hayley does not. Hayley is appreciated by those who love music for its own sake, rather than those who are influenced by the latest fad or TV appearance. Hayley would have been a great singer in just about any era in history - how many others can say that?
So this is all about what we can do to help her. I have always felt a strong motivation to do what I can, and I'm sure that goes for a lot of other HWI members. So we publish our photos and videos, rearrange things in record shops, tell all our friends about her until they can't stand it any more, put stickers on our cars.
But in the end, I think that the Internet is the thing that offers us the most opportunity. We can reach the whole world, this wasn't possible a few years ago. So, YouTube videos, an email sig that mentions Hayley, join forums and talk about her, all things we could all do. It isn't TV advertising for sure, but it is free and we can all do it. The word will get around. And she still sells out concerts, despite her lack of mainstream publicity, so something is working.
So mention her in passing in connection with your other interests. It might arouse somebody's curiosity. You could attempt to get her music played on the radio, perhaps in a request show. I once had a go at Wogan, who knows her from Children in Need, without success. Getting Hayley played on a prime time show on mainstream Radio in the UK would be a dream. It has never happeened. I sometimes wish I was a DJ on say Radio 2, so I could show my listeners what they are missing....
Martin D
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Dave
Administrator
HWI Admin
Posts: 7,699
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Post by Dave on Aug 14, 2010 1:47:03 GMT
Hi everyone, There have been some very interesting comments already (yes including Sandy's car stickers!) and they are already starting to give me ideas, so I'll come back to them in a while, so keep 'em coming!  But I'm posting this now because Martin D mentioned YouTube and his 100 hits a day, which is good for an individual channel like that. Yes Martin, HWIvid does get more, currently an average of 1800 hits a daybut what struck me is that most of yours come from searches, whilst 45% of HWIvid's hits come from Related Videos - far more than anything else. This Related Videos percentage has steadily increased from 35% nine months ago when YT started keeping these stats - and then, YT searches was higher. So I'm thinking that we are showing up more and more these days as related Videos on other people's videos - and they must be clicking on them. I think we are in effect becoming a solid part of Youtube at last (and about time too) so perhaps we can use this to benefit Hayley for this new album? The question is, on YouTube, how? Persuading Decca to provide us in advance with a promo video? Something like that? Something we can do ourselves? And of course, anything we do on YT would be featured on the website. A good example of what can happen is Hayley's performance of "We'll Meet Again" at the RAH last year... this is now third in a YT search if you just type in the title - leaving out Vera and Hayley, which is remarkable. There must be something we can do to help Hayley on YT to sell albums, for the very first time this year. Any more "Youtube" ideas? What have I missed? Cheers, Dave |
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Post by Libby on Aug 14, 2010 5:12:39 GMT
Didn't Hayley say she was going to be making videos to promote her new album? When the release of Hayley's album comes closer, I'll post about it on my Twitter and Facebook, and also on my Hayley thread on the Josh Groban forum. Already I've been posting Hayley videos on my Facebook every so often. One of my co-workers heard her and thought she had an amazing voice. Everytime I visit the Josh Groban forum, I look at the number of views for Hayley's thread. One day it was 1467, and a couple days later, it had gone to 1483 already. I don't get a lot of replies, but a lot of people do look. Replies are mostly from people who've already heard of her. The last person to post said she'd just discovered Hayley and downloaded one of her albums. She's from Texas, USA! I asked how she discovered her, and which album she got, but no response so far. I'll write to the U.S. shows too, but some don't have any way to contact them. For example, Good Morning America has had Hayley on before, but I have no idea how to write to them to request musical guests. Those network morning shows don't have their own web pages or e-mail addresses that I've ever found. Some other shows that have guests a lot are the Live with Regis & Kelly show, the Ellen DeGeneres show, and the late night shows. Martha Stewart had Celtic Woman on her show in 2007, including Hayley! And Hayley is following her on Twitter, too. There's Oprah, too, but I have my doubts that she'll ever pay attention. Doesn't hurt to try, I guess. Oprah and Ellen both have ways to contact. Regis & Kelly just have a way to ask Regis or Kelly questions, and also a Twitter page. I've never tried Martha Stewart before, but I never thought of it till I saw CW's appearance on youtube only recently. The radio stations are very doubtful, too. I'm going to try the Christiian station for Christmas songs, though. They occasionally play Josh Groban, and I've heard Charlotte Church before, too, so there's always hope for Hayley in that respect.  |
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Post by Richard on Aug 14, 2010 7:13:22 GMT
Hello Dave!  A promotional video on the front page of our new website is a great idea. Perhaps we could suggest it to Decca via Bedlam Management. Richard  |
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Post by grant on Aug 14, 2010 11:24:29 GMT
Continuation of discussion from HERE Hi Martin I don't know, but all the signs are that Hayley does what she does because she loves making music and performing. Unlike some others, her primary motivation I suspect is not fame and fortune, but just to be able to earn a living doing what she loves, and to bring a little joy into people's lives. I think we're going way off topic here BUT I think you've hit the nail on the head. I don't think it's ever been about the money for Hayley and I believe she's said as much in the past. The other side of the coin relates to Nicola's comment about her being a private person - I don't think this is just about keeping her private life out of the media - but as much to enable her to live a normal life when she is going about her day to day routines at home. That said, we do have to keep Hayley in the limelight as far as performances and record sales are concerned, so I'm going to copy my post to a more appropriate place Best wishes Grant |
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Post by amptique on Aug 14, 2010 15:11:33 GMT
Hi Martin and Everyone, . . . As you say Nicola, Hayley is not an extravert. Personally I love her shyness and modesty, and understand that most artists are not like that. I get the impression that for her, the music is everything. . . . I agree with you completely. Hayley's voice is what first attracted me to her but the other attributes - beauty, kindness, shyness, modesty, humility, sincerity, and her genuine interest and concern for others, make me want to see her be successful. This combination is quite unique among artists, regardless of age. I know of no other. When anyone comes over to our house and shows any interest in music, whatsoever, they are exposed to Hayley, either by playing some of her albums or videos like "Mary Did You Know". A fair number of fans have been created this way. However, I need get the word out to a bigger audience. There are some great ideas in this thread. Keep it up. Thanks, Bill |
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Post by martindn on Aug 14, 2010 17:26:53 GMT
I often wonder what Hayley thinks about our efforts to promote her. Personally, I have nightmares about perhaps putting a video on YouTube that Hayley considers embarrassing, and I have several videos that will never see the light of day for that reason. Not that I know she would be embarassed, just that I fear she might be, so I'd rather not take the chance.
But in general we get very little feedback about what she thinks of our photos, videos, concert reports, car stickers, whatever. The only time I can remember her saying anything about it was at Buxton, where she gave a little speech thanking us for supporting her. Embarrassing her is a risk we run whenever we post photos, concert reports, videos etc anywhere public, and that includes HWI of course.
With videos I usually try to tell Hayley they exist. If there are any she doesn't like, I would hope that she would tell me so that I can remove them. For photos that is trickier, since there tend to be so many more of them. And reports, well, they are somebody's opinion mostly, but it would still be possible to make an unjustified criticism.
I am not in any way suggesting that we shouldn't use the means available to us to support Hayley. Just that we need to be careful. I'm sure that the vast majority of what we do, and perhaps all of it is fine, and I have no evidence that Hayley, Bedlam or Decca has ever seen any of it as a problem. Our moderators in any case do a pretty good job spotting anything that might be dodgy.
Martin D
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Post by grant on Aug 14, 2010 19:14:14 GMT
Hi Martin I often wonder what Hayley thinks about our efforts to promote her.
......................... in general we get very little feedback about what she thinks of our photos, videos, concert reports, car stickers, whatever. I honestly think the lack of feedback is a positive response in itself. We know Hayley checks the forum - certainly where concerts are concerned - because she often knows who is attending and where we are sitting! Hayley, or anyone of her management team could, if they so wished, ask for something to be removed or modified and now with Twitter, Hayley could do so herself, quickly and simply, by Direct Message. Any inappropriate posts are quickly removed by our own management and I think everyone at Bedlam is aware of this and our own desire to protect Hayley's interests and the need to respect her privacy. Best wishes Grant |
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Post by Libby on Aug 15, 2010 5:49:23 GMT
My sister teaches an exercise class for the special recreation program in my area, and one of her students brought in a CD with a few Hayley songs on it! She thinks it was mostly Odyssey songs. My sister played Prayer and May it Be (those are her favorites). She can't play all Hayley songs, though, since they use faster, more upbeat songs, too. I did suggest Summerfly, but the beat isn't really right for exercise. Oh, I suggested Wuthering Heights, too, but my sister isn't crazy about that one. So, anyway, when Hayley's new album comes out, I'll try to get her to play some of her new songs. |
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Many of Camilla's fans are actually fans of Take That/Gary Barlow. I know of plenty of Camilla fans that have no idea about this type of music, but like her because of Gary. Which is fine by me, as it really does bring the pop audience to crossover. 
I don't know who Nick Jonas is.
