Post by Dave on Apr 1, 2004 13:03:16 GMT
There's an Interesting and perceptive article at here at Newsday about development of the classical crossover market, with an American angle. Hayley features in it quite a bit (not to mention Josh Groban and others). She has some way to go before she's caught up with Josh (in the States)!
There is one telling comment in the article, something I've noticed here in the UK: "Neither pop nor classical stations play these artists much, so record labels have had to find more creative marketing avenues, particularly television.[/i] I really do not understand why easy listening pop stations in particular (such as Radio 2 in the UK) aren't up to speed on this, Hayley is rarely heard on them. Apart from occasional TV appearances, all Hayley gets here is airplay on Classic FM and even then, not a lot of it. There's nothing on the BBC Classical station Radio 3, in fact, very little airplay on all the BBC pop and classical stations combined.
If Hayley had had anywhere near as much exposure on the pop stations as another new artist in the UK, Katie Melua, I'm certain she would have sold way over a million albums in the UK alone. She would have easily outsold Katie's debut album (which reached no. 1 in the pop charts but is only slightly ahead of Pure on sales). Yet Katie's genre, Jazz/blues, is no more "pop music" than Hayley's classical crossover. Wake up, you pop station producers, this just ain't fair!!!
There is one telling comment in the article, something I've noticed here in the UK: "Neither pop nor classical stations play these artists much, so record labels have had to find more creative marketing avenues, particularly television.[/i] I really do not understand why easy listening pop stations in particular (such as Radio 2 in the UK) aren't up to speed on this, Hayley is rarely heard on them. Apart from occasional TV appearances, all Hayley gets here is airplay on Classic FM and even then, not a lot of it. There's nothing on the BBC Classical station Radio 3, in fact, very little airplay on all the BBC pop and classical stations combined.
If Hayley had had anywhere near as much exposure on the pop stations as another new artist in the UK, Katie Melua, I'm certain she would have sold way over a million albums in the UK alone. She would have easily outsold Katie's debut album (which reached no. 1 in the pop charts but is only slightly ahead of Pure on sales). Yet Katie's genre, Jazz/blues, is no more "pop music" than Hayley's classical crossover. Wake up, you pop station producers, this just ain't fair!!!
