Imagine the surprise on everyone’s face when singing sensation Hayley Westenra arrives at your coffee morning! One lucky host will be truly surprised on the 29th September when Simon Bates will call during his show to let you know she’s on the way.
Award winning World's Biggest Coffee Morning campaign stirs up support Thursday, 24 August 2006, UK-wide Press release
Macmillan Cancer Support celebrates its win of ‘Best use of events’ at the 2006 Fundraising Awards for its flagship event, World’s Biggest Coffee Morning. Last year nearly two million people, including celebrities, stirred themselves into action by hosting or attending coffee events across the UK and raised £6.5 million, £1.3 million more than the previous year.
This year the fully integrated marketing campaign enlists the support of, amongst others, GCap Media’s Classic FM. For the fourth consecutive year, the partnership will promote World’s Biggest Coffee Morning on Friday 29 September with on-air activity starting from 4 September.
Classic FM’s partnership of the event will encourage listeners to hold their own coffee morning for Macmillan and is offering one registered listener the chance to win a performance from New Zealand classical singing sensation Hayley Westenra at their World’s Biggest Coffee Morning event on Friday 29 September. Presenter Simon Bates will capture their reaction live on-air whilst Jane Jones will also provide listeners with the ‘soundtrack to your coffee morning’. The aim of the campaign is to ensure that Macmillan becomes fully integrated with Classic FM programming in the run up to the event and on the day with presenter and recorded fillers. The deal was brokered by Ideas Eurobrand.
Louise Bennett at GCap Media said: “We are very proud to be teaming up with Macmillan on this valued annual event. We work hard to ensure each year is memorable for our listeners and everyone supporting Macmillan’s World’s Biggest Coffee Morning”.
Online activity gets an extra push this year with the development of a World’s Biggest Coffee Morning game www.makemecoffee.com, linked to the event microsite, where participants can play to win a round of coffee in their office. The game, designed by the Macmillan in-house interactive communications team and creative agency Squeeze, has a retro, spin-the-wheel game show look and is designed to encourage participants to forward it on. The site will target large corporates and by just entering a few details, office workers can create their own ‘drinks round’.
The online advertising campaign will benefit from increased activity to raise awareness and drive registrations with banners, skyscrapers and sponsored editorial on MSN, Yahoo, Radio Times, ivillage, 50 connect and Livingit! amongst others, the exclusive deal is brokered by media agency PHD.
Alongside a number of integrated joint activities, longstanding corporate partner npower, is introducing a field sales initiative, whereby npower customers met face-to-face are offered a card with a free Cafédirect Fairtrade coffee sachet. £2 will be donated to Macmillan for every customer that signs up to become a customer during the week of coffee morning and who’s contract goes 'live' with npower.
The Co-op, UK’s leading supermarket supporter of Fairtrade, once again has a presence in the World’s Biggest Coffee Morning registration pack with money-off vouchers for a selection of their Fairtrade coffee, cake and biscuit products. Activity also includes a dual branded mailer to the Co-operative Group’s most loyal customers encouraging registration to the event and support of Co-op Fair Trade. The event is also being promoted in Co-op Group stores through radio advertisements and till screen ads.
For the first time, Gaggia will be lending its support to World’s Biggest Coffee Morning, with a variety of activities in the lead up to the event in September; these include coffee mornings at Gaggia concessions, in-store promotions with key retail partners, regional radio competitions, the auction of limited edition green coffee machines and a series of fundraising initiatives at The London Restaurant Show on the 18-20 September.
For further information, please contact: Sunita Sharma – Macmillan Cancer Support Press Office 020 7840 7811 (out of hours 07801 307068) email@example.com
Macmillan Cancer Support Registered Charity Number 261017
Thanks for the info regarding the world's biggest coffee morning! I'm happy to see Classic FM and Co-op as well as others lending their support.
If I understand, Hayley is going to call round to a registered listener live on-air ?
I'll join the effort in spirit and take my elevenses at 6 AM.
Win’ Hayley Westenra Imagine the surprise on everyone’s face when singing sensation Hayley Westenra arrives at your coffee morning! One lucky host will be truly surprised on the 29th September when Simon Bates will call during his show to let you know she’s on the way.
Register now and tick the box for your chance to win Hayley at your coffee morning.
And keep listening to Classic FM on 29th September as we’ll be hosting our very own coffee morning.
Thanks Joe but I think Hayley would be the surprised one if she had to 'drop in' to my place or yours for that matter. Graemek
The loveliest, sweetest flower that bloomed in paradise, and the first that died, has rarely blossomed since on mortal soil. It is so frail, so delicate, a thing, it is gone if it but look upon itself; and she who ventures to esteem it hers proves by that single thought she has it not. Humility - Fry
That was a rather disappointing program. I thought that we (Classic FM listeners) might be given a little notice as to where Hayley was going so that the audience numbers (and thus MacMillan collections) might be boosted.
Very nice for the visitors to the pub in Woking wherever it was.