Hi Everyone, This is going to span a few threads but I will start here. I have read with interest over the last few days re what % needs to be Classical in CD's to count on Classic FM etc. Both with regard to Pure, Odyssey, Treasure, and Hayley's new release. In todays posts Stephanny and others have been debating Elizabeth Marvelly's new release. Is this classified as Classical ? If not what are her ( and her Managements) strategies for her future success etc. Is there something to consider for Hayley's new release here ? I will be interested in the thoughts of members who know more about such things.
My understanding of the discussion was that the percentage standard of classical music had to be met for an album to be placed on the UK Classical charts. Having read over this and several other threads, I still dont personally have a very good sense of what that standard actually is - it seems arbitrary at times, as though in effect a song meets some groups' opinion of what a classical song is. I find this disconcerting, because if it is true, the definition could be subject to sudden change if a different set of people are making the determination. Feel free to correct me if I am wrong here Dave!
In the US, Elizabeth's album would certainly be considered "classical crossover". I suspect that it might be rated "classical" in the UK, but I am so unsure about the criteria employed that I really dont know. Given the market size in New Zealand, I dont think it makes much difference how the release is evaluated. The article on the other thread says it reached number 8 on the pop charts there - which in my opinion is a far more informative piece of information.
Nothing in life is perfect - and I thank God for that. When we say that something is perfect we are also saying that there can be no growth because any change must be for the worse. In the end, it is our errors which declare and affirm our humanity.
I've kept out of this thread since James re-started it because i wanted to update my end of year sales estimates for Hayley, which I've now done, so I could look at the "sales problem" from another angle. That of total annual sales of all Hayley's albums combined. Some of the lower volume figures were tricky to estimate and they are subject to further refinement but i am now fairly confident that the following annual totals of UK sales are near the mark:
2003 - 580,000 (Pure) 2004 - 155,000 (Pure + Pure Special Edition) 2005 - 115,000 (Pure + Pure SE + Odyssey original) 2006 - 95,000 (Pure SE + Odyssey + Odyssey SE) 2007 - 95,000 (Pure SE + Odyssey SE + Treasure)
Total 1,040,000 (which matches well a Music Week figure of "just shy of one million" the week Treasure entered the chart).
So on the face of it and without delving into the details, the situation may have stabilised in the UK. It is also showing signs of stabilising in NZ - though I cannot get detailed information from there and the platinum numbers are currently 3 for Odyssey and 2 for Treasure but the latter could still reach 3 x platinum if it is repromoted during Hayley's forthcoming concerts and tour. I'd guess at 35,000 to 40,000 NZ sales for Treasure at the moment and of course the earlier albums together will add useful numbers to that. I think Japan is fairly stable and from memory she was selling perhaps 25 to 30,000 albums there a year with something similar in the US but the US figures are hard to estimate. Add in the other markets in the Far East, Australia and Canada and Hayley must be selling well over 200,000 albums a year Worldwide. It all adds up and I am sure the promotion budgets these days are commensurate with the likely sales - no more overspend!
Back to the UK, we know thet because of the Celtic Woman clash of dates, Treasure was underpromoted (Hayley left the Country in release week) and we also know there was and is unlikely to be a Special Edition in the UK. That means plenty of lost 2007 sales - perhaps over 30,000 but anyway, certainly enough to have taken her 2007 UK sales well past those for 2006. So the tide could have been turned in 2007 if the priorities had been different.
It seems logical to me for Hayley now to spend more time in the UK in the run-up to and beyond her next album, which we think will be released in the late summer (my guess is that she will start recording it in March). Promotion of both her last two UK releases (Odyssey SE + Treasure) was truncated because of Il Divo and even more for Celtic Woman so it seems reasonable to assume that with sustained and effective promotion (TV & radio appearances) together with a bit of TV advertising as well, it will do better than Treasure - hopefully much better. Incidentally, Pure seems to have sold more copies in 2007 than the year before and that trend may continue (20,000 for Pure + Odyssey).
Hayley will I am sure return to NZ to promote it there too and hopefully, it can be for at least a couple of weeks so less of a rush than for Treasure. I'm not sure what will happen in the US but I'm sure something will be arranged - though I can't guess what at the moment - same with Japan.
Well that's my hope anyway - and I think there is at least some some logic behind it. What is completely unpredictable is what other committments might crop up to interfere with such a strategy...
I'm really new here , and I see one thing really is when Haley comes out with her new album , is sales promotion, If Haley can get to the US , and Have DECCA advance 50 - 60k of albums, she can sell them on QVC , easily. She can also plan on a Christmas Album to be released mid October. Jackie Evancho sold 60k of her Oh Holy Night album over 5, ten minute spot appearances . Get her on Jay Leno , Martha Stewart , and other talk shows and then QVC. Get ahold of the New York Met, they have a group of performers that go tour the US , Jackie Evancho is planning a 6 week mini tour with a dozen cities , This Summer , promoting her new album she is working on, she has the first 5 tracks done and will start again on January 15 . Talk to Renee Fleming , she is their Creative Consultant at the Lyric Opera of Chicago. She may have to, as they say sing for her food , because she really needs to really break into the music market in the US . To really get in the money she has to TOUR to be seen and heard. Maybe she can get with David Foster , and tour with his talent he is promoting. Well that's all I can think for right now , off to bed , and then cut some firewood.
Umm, she already had a Christmas album released last year, including in the U.S. True, it wasn't a huge hit, but it wasn't even that in the UK or NZ. It was bigger in Taiwan and Japan, though. Asia seems to be her market at the moment.
She actually was on the Martha Stewart show once, with Celtic Woman.
I would think shows like Live with Regis & Kelly would be better than that, though. Oprah, too, but there's only one more season left for that, which is right now. Probably too late.
And I do have some ideas in the works that I've already presented (or am in the process of) to Hayley's former and current management teams, as well as the organizations themselves. These ideas are performing on the Mormon Tabernacle choir's PBS Christmas special and singing the theme song for a big blockbuster movie in the future, in particular The Hobbit, which will be out 2012 & 2013. I received positive responses back from both parties, as well as Bedlam. Now I just have to contact Bandana, which I'm about to do. Letter's already to go.
I've thought of David Foster too, but I'm afraid his management would be too much about what Foster thinks is best, rather than letting Hayley do her thing. Could be making judgments, but just not sure he'd be right. But I can't think of anyone more powerful than him in the pop/crossover genre, over here, at least.
However, Hayley did say earlier this year in an article that she at least has an interest in pursuing a career here, but it may not happen for a while, if at all.